IP competitive benchmarking
Benchmarking your IP position against the competition
An IP competitive benchmarking exercise helps organisations understand the IP dimension in the market. Whether you are launching a new product or entering a new market, it is critical that an organisation has a clear understanding of its competitive position, particularly with respect to IP. We leverage a wealth of patent and commercial intelligence to distil key competitive insights into what technologies your competitors have developed and protected, and how your IP protection compares with theirs. This highlights both potential innovation opportunities and potential gaps in IP protection, informing your decisions around what technology areas to protect and how, areas where to focus technology development (the so-called whitespaces), as well as areas where a tech or IP acquisition is required.
What are the benefits of IP competitive benchmarking?
An IP competitive benchmarking is a critical stage of an organisation’s technology development process, providing the necessary intelligence to inform key commercial decisions on your R&D efforts and business growth investments, for example around the nature of a new product, the extent of IP protection sought, the market territories to target, or additional technology components that need to be licensed in.
When should you seek one?
New product launches: Ensuring robust IP protection for new product offerings
Market entry: Gaining insights into the IP landscape when entering new markets
M&A: Supporting buy-side due diligence and identifying acquisition targets
Transaction readiness: Preparing for sell-side transactions with strong IP positioning
Fundraising: Providing detailed IP insights to support fundraising efforts
IP strategy development: Laying the groundwork for a comprehensive IP strategy
Defensive positioning: Strengthening defensive IP strategies in response to litigation
Patent portfolio expansion: Building a stronger patent portfolio through informed decisions
