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IP strategy

Our team of IP strategists ensures your portfolio of intangible assets aligns with your long-term business objectives, driving value and securing a competitive market position. We help you to develop targeted IP strategies that enable you to effectively balance risk and reward against costs. By establishing clear action plans for your intangible assets, we ensure each asset serves a strategic purpose, facilitating informed decision-making and comprehensive planning. This approach not only enhances your IP management but also supports your overarching business goals, ensuring sustainable growth and market leadership.

IP strategy services

Practical IP strategy support, from first stocktake to costed roadmap.

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IP strategy review

A structured assessment of your current IP strategy, whether formally documented or not, against your business objectives. We identify the gaps and weaknesses, then set out what to change, in what order and why.

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IP discovery

A full stocktake of the intangible assets you own and use, registered and unregistered, from patents and trade marks through to designs, domain names and trade secrets, showing clearly where protection is missing.

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IP competitive benchmarking

We map what your competitors have developed and protected, then compare it with your own position, revealing the whitespace worth targeting, the gaps worth closing and the technology worth licensing in or acquiring.

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IP risk assessment, monitoring and mitigation

We identify where your products or plans risk infringing third party IP, size the potential royalty and injunction exposure, and build a monitoring and mitigation plan your board can act on and report against.

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IP strategy and implementation roadmap

We set your IP goals across creation and protection, risk and compliance, and commercial exploitation, then turn them into a phased action plan with owners, timescales, budget and clear decision points attached.

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